We tend to think of crowds of people in different ways. Crowdsourcing can be good, but the wisdom of crowds generally isn’t. The things that “everybody thinks” can be very wrong. Groups of individuals, on the other hand, can have a powerful influence. We read reviews because sometimes we can find someone like us who can tell us their experience with a product or a store. Professional critics can lead us to try food, listen to music, and read books that we might never otherwise have given a second look.
Posts in: Groups