The Power of Crowds vs the Power of Groups

We tend to think of crowds of people in different ways. Crowdsourcing can be good, but the wisdom of crowds generally isn’t. The things that “everybody thinks” can be very wrong.

Groups of individuals, on the other hand, can have a powerful influence.

We read reviews because sometimes we can find someone like us who can tell us their experience with a product or a store. Professional critics can lead us to try food, listen to music, and read books that we might never otherwise have given a second look.

It’s important that you and I share our thoughts and experiences with others. In a world that seems to be increasingly overrun with bots and algorithms the opinions of real people matter more than ever. You probably won’t be the only voice in a given space, but that doesn’t mean your voice won’t be heard by other individuals.

Hat tip to James Hatch and Rohan Rajiv for the inspiration.


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