Process Accelerates Creativity

Recently I was part of an off-site planning meeting. My company flew people from different parts of the country to Portland for three days. Part of the success of these types of meetings is of course the human aspect—when you get together in person you form closer bonds—but our great success this time came in the creative leaps we made. We owe this success to the process put in place before the meetings.

Two members of our group did a great job of getting everyone’s input and ideas written down. They produced a schedule that we used to guide the meetings. During the three days they adapted the schedule based on where the process took us. Most of the time the meetings were very free-form and spontaneous, or at least that’s how they felt to me. Once in a while we would be nudged back into the structure of the schedule. It worked amazingly well.

In our case, process enhanced and accelerated our results. The structure made creativity possible. Don’t ignore the importance of setting up effective processes.


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