In 2021 Let's Stop Calling Customers "Users"
I really dislike how the software world talks about “users.” In any other context this word has pretty terrible connotations. (Drug users anyone?) It has become the standard way that nearly all software companies describe their customers. Calling a customer a “user” dehumanizes them. At the far end of our development, sales, and marketing efforts are people with real lives and needs. We hope that they are willing to give us some of their hard-earned money in exchange for the software and services we provide.